What If There Was No Conference Held For Internet Marketing?

Internet marketing (IM), television marketing, radio broadcasting, marketing with the help of print media and telephonic marketing are some of the most important and highly used marketing techniques adopted by almost all the organizations around the globe. Whether you notice a highly reputed brand or a newly introduced one in the market, each and every brand needs to ride on the vehicle of marketing. Although there are several techniques of promoting the brand, internet marketing, which exists in the market since almost 20 years now, is currently adopted by all the organizations since it is an effective and less expensive way of promoting goods and services.

In order to find out new things related to internet marketing and discover new ways to enlighten the organizations with various ways to advertise products on internet, conferences are held in different cities around the globe so that different speakers, representing their organizations, can come together and ‘confer’ or discuss about how to move ahead with internet and marketing modes used in the same technology. The big question is, what if there was no such conference ever held for the discussions about marketing using internet?

  • There would have been no idea about social media marketingFacebook, Twitter, LinkedIn, Pinterest, etc. – there are hundreds of different social networking sites made for people around the globe. Companies target people on such sites to market their goods and/or services. The idea to use social media tools like these was introduced and discussed in conferences for IM. It is due to these social media tools that organizations are able to market their products even for free.
  • Internet marketing would have been monotonous - If discussions were not made in conferences, it would have been impossible for organizations to come up with different methods of marketing their products on internet since they would have had no support. Organizations are already busy in their thousands of tasks and hence marketing conferences help them get more ideas about how to stand in the market.
  • No ban on content - Banning on content, adult content, acceptance/rejection of profanity – all these things are discussed in marketing conferences since these too, to a certain extent, affect marketing in a negative or positive manner. Therefore, if today your company’s content is appropriate for all age groups, it is because of the discussions made by the speakers in marketing conferences. Without such conferences, there wouldn’t have been any restriction on any sort of content.

How Can Viral Marketing Help Your Business

For a business owner looking at strategies to market a new product or service, viral marketing might seem like the perfect marketing technique. Don’t be turned off by the name. Despite its negative connotation, this marketing technique only serves to help your business.

Viral marketing is one of the simplest yet efficient way to increase visibility. To stay ahead of the curve, businesses need the help of such a technique. The biggest advantage is the unparalleled mass appeal that a successful campaign can achieve. Another advantage it gives to businesses is that it is a reasonably low costing marketing strategy. It does not require a huge amount of capital or investment to make it successful.

Just as the name suggests, this marketing technique aims to spread like a virus. However, instead of infecting, it aims to educate people about what you are offering. Achieving this requires a lot of creativity. The idea behind marketing campaign is to hook the viewer. In addition to this, it also wants that the viewer should share it further with their friends and relatives. In essence, they want a method by which knowledge about their company or product compounds. It’s quite simple. You make a video that people like, they will share it with their friends and your popularity will explode.

Some of the most common methods of viral marketing include sending e-mail, writing articles, and creating a funny or entertaining video. The central theme of any of these techniques is the same- you need to provide people something that they will like. Only then can you be sure that your submission will be forwarded to other people and ensure a successful campaign.

This marketing technique makes use of services that already exist to increase brand awareness. With the advent of social networking, mailing is no longer the method of choice for dissipating information. With an eye on all this, many organizations have started providing professional help with viral marketing. Businesses realize the importance of getting professional help in this field. With the sheer amount of media and advertising surrounding people, it is a Herculean task to get them to take notice of what you are selling. To help with this, companies providing these marketing services employ highly qualified people.

A lot of stuff goes on in a successful online campaign. Let us take the help of an example. Suppose you have a product. You want to advertise it and decide that you will use a small promotional video to help with this. After you get this video created, you upload it to video sharing sites like YouTube, Dailymotion and Google Videos. However, after you upload the video, how will you ensure that this is seen by a large number of people? Simply having a video doesn’t mean much in terms of marketing. A company that provides online marketing services will use strategic planning to understand the scope of the content you create for marketing. They have people that are responsible for forum marketing, blog marketing, email marketing and article promotion. They also have people that are responsible for stuff like search engine optimization and online reputation management- everything that is needed to ensure that your marketing potential is maximized. Last, but not least, they also have people who are responsible for online tracking and reporting of how your marketing campaign is doing.

Internet Marketing: Is It Right for Your Business?

While not all businesses are appropriate for internet marketing, chances are that it’s worth considering for your business. The decision to market on the internet comes down to your sales process and your target audience.

Before choosing to market your business online, you really need to understand your target audience, and in what manner they are likely to engage with a business like yours. While the internet is used worldwide, it’s important to understand how those in your target audience are looking for information about or searching to purchase the types of products or services you sell. Just about any business operating in a local market looking to be found via online directories or on search engines ought to market online. A street fair vendor, on the other hand, may not benefit from online promotion.

Let’s take a closer look at what you should consider when thinking about marketing online. Investing in some simple market research can do a great deal to help you determine if you should invest in online marketing efforts for your business. Market research gives you a good sense of who your prospects are, where your prospects are looking for a business like yours, and how you can best position yourself to be found by them. But don’t suppose you have all the answers yourself. Utilizing professional marketing researchers will help ensure that you cover all your bases when it comes to understanding if and how the internet can best be used in your marketing efforts.

The potential for success through online marketing is much broader than most businesses may think. Considering that most prospects are spending a disproportionate amount of their time online, it’s up to you to position yourself and your business in the right places to be found, and to gain the trust and degree of respect and authority that will capture their attention and prompt them to engage with you. Such marketing strategies as search engine optimization (SEO), placing links to your website in relevant places throughout the internet, writing and publishing email newsletters and articles, and using affiliates to promote your website, are all extremely effective.

Since search engines are now the new phone book, website optimization is one of the more important aspects of internet marketing for many businesses. SEO directly influences the ranking of your website on popular search engines, and having your website show up in search results for relevant search phrases (also known as keywords) can produce a great deal of activity for your business. Internet users trust what search engines tell them is important, and will reward those websites whose rankings appear among the top results handsomely. Of course, search engines change their rules and ranking algorithms with such regularity, that the investment in a top SEO management firm is vital to stay on top of the rankings.

But SEO is not the only answer. Paid traffic through pay-per-click ads, advertorials, and display advertising, among other options, can put you in more control of your marketing than reliance on the search engines ever can. In addition, using affiliates to help promote your products or services can be a great way to only pay upon the successful completion of a sale.

Ultimately, there are very few businesses that would not benefit from use of the internet for their marketing. The only question is, given the vast size of the internet, which path is right for your business. That’s where professional consultants can best be of service, help you better understand where your internet marketing efforts will pay off the most. Just don’t be afraid to dip your toe in the water… it won’t hurt.

Understanding What Email Marketing Is

Do you understand what email marketing is? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new to many internet starter. They have not started to take advantage of this wonderful marketing tool yet. I shall explain simply what email marketing is, what is needed for you to start and what are the advantages.

What Is Email Marketing?

Basically email marketing is a system of promoting to people who have subscribed to you, they are happy for you to send them emails with links to products or information to a related topic.

Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing.

When someone subscribes to your email marketing list, confirm that this is what they really intended to do. Implementing the double opt in strategy will make it much less likely that your email provider will receive spam complaints about you. Also, you will be assured that the people receiving your emails are actually interested in what you are sending them.

Once you begin to build your email marketing list you may choose to use it as a service or newsletter to your reader. If you are using article marketing in your affiliate marketing business then that article is also a good message to send to your subscribers. You can also choose to send out any updates on your products or services, perhaps special discounts, or any other information that you believe will be of value to your subscribers.

What Is Needed for You to Start?

So how can a new online business owner or internet marketer get started with email marketing? Well, first you will need an email account like Gmail, Hotmail, Yahoo Mail, etc. In today’s context, Gmail is the most popular, much prefer and acceptable in the internet marketplace. Maybe, it is because Gmail belongs to Google. If you do not have a Gmail account, you can create one easily. You can create as many accounts as you wish as long as you can manage them properly.

Next you need an autoresponder.

Autoresponder as their name suggests is a type of software that automatically responds to email messages sent to you. This is important because it allows people to get information that they want immediately rather than waiting for you to reply when using the traditional email method.

Autoresponder also allow you to send personalized, follow up messages to your mailing list. You only have to write these messages once, program the sending interval and the system will automatically send them out for you.

Internet marketers have long understood the importance of autoresponder because it not only allows them to conduct business 24/7 around the clock but also the time freedom to enjoy life away from the grind of a regular 9 to 5 job.

There are many autoresponders in the market today. Most popular ones are Aweber, GetResponse, MailChimp as to name a few.

Some of them are expensive but deliver best results and help obtain impressive output in a shorter time frame. These tools help bring business in a dynamic way which is needed for the benefit and expansion of a business. The selection is up to you but as a new marketer with tight budget, it is better to opt for a cheaper one with the maximum number of subscribers that it can offer. For this reason, I have chosen GetResponse from the start of my internet journey as it gives 1000 subscribers at $15. Recently, there is a new autoresponder called INinbox where they provide 2000 contacts and 20000 emails for free. And the upgrade is much cheaper than what I have. It is worth to take a look.

What Are the Advantages?

One major advantage of email marketing is cost which is extremely affordable. Ideally, you will already have your list of recipients who would be interested in the products or services that you are offering. There is no cost connected with obtaining your list like printing or mailing costs. Most likely, you will have to pay for a company to send your mailings, which protects your business against spam complaints, but this is a small, monthly charge. All of the factors make email marketing very cost effective as compare with other forms of marketing.

The clearest disadvantage of email marketing would be its possibility of being viewed as some sort of spam. Everyday internet users would be sent unsolicited emails that serve as advertisements. The number of spam filters of email boxes need to be very suspicious about emails that they receive that are unsolicited.

In conclusion…

So now you have an idea what email marketing is all about and what it can do for you if you have an online business. You need not to make your email marketing campaign unnecessarily complex. There is no need of presenting yourself formally all the time. In fact, the simpler it is the better chance it has to produce result. Short and snappy and light hearted email can be more valuable. However, it should also be remembered that a formal newsletter can be effective as well.