Promoting a small business online can be a bit intimidating unless there is a detailed plan of action in place. A small business internet marketing plan gives you a blueprint to follow, so that you aren’t randomly trying a bunch of methods that won’t work for your particular business.
There may have been many times when you’ve scratched your head and wondered to yourself: How can I promote my business online without spending a fortune?
This is a good question to be asking yourself, because there have been countless small business owners who have been led to believe that they’ve got to spend thousands of dollars in order to have a successful online presence.
This just isn’t true.
It’s not the amount of money you spend to market your business online – it’s how effectively you can make your time and money work for you in bringing in new customers. You need to learn something about online marketing yourself, because turning all of your marketing efforts over to an SEO firm can cost you a pretty penny, without producing the return on investment you’re hoping to see.
Now, I don’t have anything against using SEO firms – many of them do a good job for their clients. But, because these are tough times, and you’re on a tight marketing budget, you need to be aware that there are things you can have done for cheap, or even do yourself, that does a great job of bringing eager people to your website who will check out your offers.
The main thing that every business wants online is lots of targeted traffic. The traditional way to attract buyers for many has been to use Pay Per Click (PPC) advertising. This is still a very quick and effective way to get new customers, however, it can also be quite costly.
Whether or not you have a PPC marketing strategy in place, you should still be aware of some other low-cost marketing methods that are proven winners for attracting interested customers.
Just like you’re reading this article right now, you could have your own articles distributed all across the web, that promote your particular products and services. While it is slower to bring in traffic this way than with PPC, article marketing has been used for many years, by countless business professionals, to bring in a steady stream of highly interested website visitors.
The key to making this work for your business is to outsource the writing of articles to a high-quality article writing service. Please don’t go for the cheapest one you can find. Cheap services produce substandard articles which, in turn, need to be rewritten by someone who can make them readable (costing you more money to fix them).
Go ahead and invest in an article writing service that produces articles written in proper English, with good grammar and lots of style. All you have to do is tell the writer what content you wish your articles to have, and instruct them to use targeted keywords. You may also want a service to do the distribution for you as well.
Offer your website visitors a free report about something that’s related to your type of business. Giving out free tips on how to do something works really well. For instance, you can offer a report on how to save money, or how to make someone’s life easier by doing XYZ.
Again, if you don’t want to write the report yourself, you can outsource this task to someone else. To increase sign ups for your report, have an eBook cover designed to make it look more professional. This is a quick way to build up a mailing list of prospective customers.
A great free way to keep in constant contact with prospects and customers is to have an online newsletter. This is an easy to implement, but often overlooked, small business marketing tool. In order to make steady income from your online efforts, you need to build a trusting relationship with people who are interested in your business. You need to show them that you are also interested in having them as a customer.
Your newsletter can be filled with interesting news items, announcements, special deals and discounts just for subscribers, as well as, fun facts. I will tell you that one of the best small business newsletters I’ve ever read was one for a Mexican fast food restaurant in California – and they are very popular with their customers.
Each issue included updates on menu specials and coupons, as well as, interesting tidbits about the owners, employees, special events and even customers. It’s written in a breezy casual style that’s perfect for what they offer. This newsletter is really a blast to read.
So, focus on creating a newsletter that mirrors the tone and atmosphere of your business – and don’t be boring!